Before you start composing your direct mail campaign, you should know the indicia used by the USPS when you’re identifying a customer’s address. EDDM, or Every Door Direct Mail – Retail, is the most common form of EDDM. It uses an EDDM-specific indicia instead of a regular stamp. The EDDM indicia look like ECRWSS, and each type has its own designated indicia.
USPS recently introduced a series of new technologies to simplify the mail-entry process. Obviously, the tools offer advantages to the USPS, since they streamline verification operations. However, these tools also provide benefits to mail owners and service providers, as well. Furthermore, these tools provide data necessary to evaluate automated direct mail software programs and integrate them into multichannel marketing campaigns. So, the future of direct mail is bright.
In order to receive the benefits of Seamless Acceptance, mailers must submit 90% of their mail volume as Full-Service mail. In addition, the mail pieces must be uniquely barcoded and submitted electronically. Mailers with DMU-verified drop shipments should participate in an eInduction or Seamless Parallel testing phase to ensure compliance. For a list of approved mailers, visit the Seamless Acceptance website for more information.
If you’re sending a direct mail campaign through the USPS, you may be wondering whether you can use the EDDM method to deliver your mail. EDDM is a simplified method of mail delivery that combines residential and business delivery. The size of an EDDM piece cannot exceed 0.75 inches thick and must have four angular corners. It’s important to note that a DMEU piece must meet the same specifications.
EDDM relies on the USPS to deliver mailers to everyone on a carrier’s route. Because of this, there is no need to create a mailing list. Your mailers will be delivered to every residential address on the route of your carrier. However, it’s important to know who your audience is. If you’re marketing to local business owners, consider sending a small incentive to encourage them to visit your store.
EDDM Online Tool
One of the many online tools for USPS address checker is the EDDM online tool. This handy tool shows the percentage of residents in specific age groups. It can be used for any zip code and age range. You can use this tool to target your EDDM mailing campaign to specific areas. You can also target a particular client demographic or industry to get more response from your direct mail campaign.
You can choose postal routes according to your target audience by using this online tool. The tool also allows you to target households based on their profile, including age, income, and household size. This tool eliminates the need for a customer list and expands your reach. EDDM is the easiest way to reach high-potential customers. This tool is easy to use and comes with a variety of features.
When preparing your mailing for Every Door Direct Mail (EDDM), you will need to include an EDDM indicia and return address on one side of the piece. Every Door Direct Mail indicia is available in two formats: Retail customers bring their mail directly to their post offices and Print Only customers drop off at Business Mail Entry Units. The indicia must be at least one inch long and positioned to the right of the address on the window envelope. Text within the indicia must be in all caps, font size 4PT or greater.
Businesses can use EDDM to reach new potential customers. Mailpieces must meet certain requirements, including the correct size and shape of the address block. EDDM mailpieces must have the proper postage indicia to receive delivery. The USPS has a comprehensive guide that explains the process, including how to create the mailing panel and mailing it. There are also other rules that you must follow, including using a direct mail indicia generator tool.
Costs of EDDM
Postage is only a small part of the direct mail cost. If you are mailing to a large list of addresses, you can purchase an annual bulk mail permit for about 6 cents per piece. Postage starts at $0.35 per piece, so your cost per mailing can easily top $1,000. Keep in mind, though, that mailings can add up quickly, so it is important to keep postal regulations in mind. Contact your local postmaster for guidelines and best practices.
Another cost is postage, which varies by size and weight. To find out what to expect, consider different sizes of direct mail. Postcards will cost less than catalogs, for example, while smaller envelopes will cost less than larger ones. Some sizes are trickier to mail, however, and you should pay extra attention to these factors. Here are some factors to consider when planning your direct mail campaign. Once you know the costs involved, you’re ready to start mailing.
Methods of EDDM verification
EDDM stands for “Every Door Direct Mail – Retail” and uses an indicia, rather than a stamp, to ensure that mail has been properly paid for. This indicia looks similar to the one used for postal services, but each EDDM mailing is unique and uses a different designated indicia, including the ECRWSS and BMEU.
EDDM is great for local businesses because it allows you to target neighborhoods and service areas. Non-profit organizations can also benefit from EDDM for spreading their message to a wide demographic. They can get postal rate discounts that make the cost of EDDM less than the published per-piece rates. However, if you’re mailing to many different address locations, it’s best to use the EDDM BMEU.